I was hired at Rocky to create a voice. Not from scratch, but from a seeds needing to be sown. Reporting to the Senior Content Strategist, I’ve been fundamental in creating a brand voice that is uniquely Rocky. I’m grateful to be part of the team as the company undergoes a full rebrand [packaging, tone, retail store experiences]. Day-to-day, I execute the brand voice across all copy touch points [signage, packaging, web, social, landing pages, email flows, etc.]